People focusing on margins, which is knee-jerk reaction... should be recognizing that Tesla just launched predatory pricing in the EV market.. long run, this will crush other EV and ICE manufacturers.. short term discussion is transient
I agree, except the term "predatory pricing" implies a predatory intent. The only prey here are the IRA incentives that were in direct opposition to Musk's stated preferences. Tesla would be foolish to not hunt those incentives down after they were approved anyway. If the other manufacturers who were in favor of IRA incentives feel preyed upon, it is only because their applicable products are inferior and uncompetitive, just as they were before IRA that they helped write. That's on them.
This is not about predatory behavior. What it
is doing is exposing the fact that legacy auto was not as good at making cars as we were told. American auto making has not been leading the economy forward for many decades. On the contrary, the inefficient auto industry has been a drag on the American economy for decades as autos have sucked a huge percentage of American resources into the black hole of car payments, insurance, and monthly gasoline bills, sending the money to incompetent auto manufacturers, advertising agencies, and oil producing nations, leaving behind a wake of toxic exhaust causing death, higher healthcare expenses and expensive global warming. They repeatedly told us American car buyers did not want EV's, glorified golf carts, that EV's were impractical, too slow, too cramped, and too expensive. We knew they were lying to us but many of us didn't know how terribly inefficient and incompetent they were, even at making gas cars, until Tesla showed us what an efficient and modern auto company looked like. When an unsubsidized EV is more competitive than a gas car, well, that's your first clue that legacy manufacturers are incompetent, even at making ICE cars.
The very tenents of capitalism that America holds so dear, namely, productivity, efficiency, competitiveness and profitability, the things that cause capitalism to serve humanity so well, that make it the best economic system known, and the only system not known to lead to massive poverty and suffering, those very tenents of capitalism we hold dear, require manufacturers to be efficient, to match the performance of other manufacturers, like Tesla, or get out of the way.
Legacy auto fooled us for decades by telling us how good they were at making cars efficiently, at bringing value to new car buyers, and most of us were none the wiser because their size, scale and dominance prevented anyone else from showing us what was possible, how much better big auto could provide for our transportation needs without bleeding us dry, while pushing up healthcare and insurance expenses while sending huge amounts of money to people who don't have our best interests in mind. Big auto and big oil were like two peas in a pod. Big oil suggested that big auto should make bigger, less efficient cars and they would work their magic with congress to get EPA exemptions for heavy vehicles. Because they are bigger, right? Big oil and big auto were unstoppable in America, no one wanted to say "no" to them, they even spent our money on expensive advertising campaigns to make us think that being wasteful was what made us free Americans, but the American consumer has been paying the price for this corruption of our system called capitalism. Crony capitalism is a greedy bastardization of everything that makes capitalism serve our needs so well to begin with. It's not capitalism, it's crony capitalism. That's like "clean coal", a term invented by crony capitalism.
Half of the decay in American cities is directly attributable to this.
Tesla has, in the last several years, finally made it clear to big auto where they have gone wrong, how terribly inefficient thy are at making cars, gas or electric. Big auto has seen they are losing control of their destiny. This has caused big auto to write a bill named IRA and telling congress to pass it for them. Essentially, they have told big oil that it was fun while the marriage lasted but it was an unsustainable relationship from the get-go and, as you know, the pages of the IRA are essentially the divorce papers, but don't worry, we will remain on friendly terms and still make as many big, heavy, inefficient vehicles as possible, for as long as possible, but now we have a chance at a new life. We might not make it, but we have to try.
Sorry about the long rant but calling Tesla's price cuts in response to the IRA, written by legacy auto and rubber-stamped by congress, "predatory pricing" is the height of irony. I know you had no ill intent, and I love and fully support that the price cuts will have the same effect as a predatory competitor willing to drive their own margins in the ground to harm a competitor, but the price cuts are not predatory, because they lack predatory intent. And Tesla's margins will remain strong. "Predatory pricing" is a term with a well-defined meaning, and that meaning does not apply here, not even a little bit.
Predatory pricing is illegal under anti-trust laws and is an entirely different thing than what you see here.