MC3OZ
Active Member
I just watched a video that commented on the potential of Model 3 Highland to Osborne other Model 3 sales.
This is a prime example of muddled thinking, Highland will not Osborne other Model 3 sales, simply because it will not initially be priced low enough to do that.
Higher margins on Highland Model 3 will offset the Highland ramp and partially offset the Cybertruck ramp.
Model Y should also get the Highland treatment ideally before Gen3 cars are shipping.
Gen3 cars will not Osborne Model 3 & Y, because 3 & Y will have some room to cut prices due to higher margins and Gen3 will initially be the right price, with higher initial prices offsetting the ramp.
In simple terms Model 3 & Y are "a bit more car" the price delta will reflect what customers are prepared to pay for that and can be adjusted at both ends.
Model 3 & Y inventory building and Gen3 flying out of the delivery centres, raise Gen3 prices and cut 3 & Y prices.
Tesla generally has enough demand and enough margin to match production and deliveries.
This is a prime example of muddled thinking, Highland will not Osborne other Model 3 sales, simply because it will not initially be priced low enough to do that.
Higher margins on Highland Model 3 will offset the Highland ramp and partially offset the Cybertruck ramp.
Model Y should also get the Highland treatment ideally before Gen3 cars are shipping.
Gen3 cars will not Osborne Model 3 & Y, because 3 & Y will have some room to cut prices due to higher margins and Gen3 will initially be the right price, with higher initial prices offsetting the ramp.
In simple terms Model 3 & Y are "a bit more car" the price delta will reflect what customers are prepared to pay for that and can be adjusted at both ends.
Model 3 & Y inventory building and Gen3 flying out of the delivery centres, raise Gen3 prices and cut 3 & Y prices.
Tesla generally has enough demand and enough margin to match production and deliveries.