Honestly, I find this sad and pathetic. I would've wished Ford did a better job in build and pricing to move toward a sustainable alternative to Tesla's lineup for those consumers who (for whatever misguided reason) want to drive an EV but don't want a Tesla. In fact, the mission needs this from somebody. I thought Ford was closer to fulfilling this role. Seems like no US companies are close to capable of picking up any appreciable market share.
There is a reason why Tesla chose direct sales and service. BTW, if anyone has access to complete auto dealer P&L including specific functional costs and revenues (this detail is never, afaik, publicly disclosed) the problems are self-evident.
First, in nearly every dealership in most countries, the product profitability is roughly in this order. I disclose no proprietary data:
F&I is the source of essentially all most dealer profits:
-extended warranty: typical markups are 100%, sometimes higher;
-Insurance( where offered): credit life: >150%; forced place: >200%;
-loans: rarely less than 300bp, except for very high credit;
-leases: varies widely but usually 400-500bp with capitalized cost including 'options' and residual values manipulated. These are massively profitable for dealers, mostly because even professionals can be scammed and never know.
-dealer options: They're called 'trash and trinkets' in F&I circles,
Warranty service is always highly profitable with diagnosis trumping (pun?) everything else in service,
Used car sales are invariably profitable but are driven also entirely by 'get-'em' done loans and leasing.
Everything else, including new car sales itself, is much less profitable. Cash sales with no trade are the loss-makers, so are usually avoided.
Keep all this in mind when complaining about Tesla customer service. The very best high-end dealers are very, very smooth but a;ways manage to convert as many customers as possible to leasing, precisely because smart people think they understand. They do not.
Tesla really cannot be compared to a dealer-modeled OEM because every single metric is structured differently and opaquely. Disclosure laws are invariably written by the culprits themselves.
This all is quite different when there are manufacturer-owned, separately incorporated, non-consolidated dealers. VAG has several quite stellar examples.
Some countries, such as South Korea, operate very differently. The tricks differ markedly when the distribution changes but the effects on buyers remain similar.
This post would be very much longer were Ito explain how advertising and promotion work in non-Tesla cases. That is entertaining and makes tons of money for the perpetrators. TV ads are the mother lode! They stay because of their profits to everyone except OEM customers and the shareholders. They do not know.
...Except for Tesla
...and buying through and financing with credit unions in the US and Canada, especially Quebec. That avoids most of the worst pitfalls.