Here is the first two months of 2024 sales for Brazil:
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This is from Auto Industria. BYD has come from zero a year ago, these are all imported, BYD is still completing modifications to the former huge Ford factory in Bahia. BYD says they expect 120,000 sales in Brazil this year. Oddly, the Dolphin Mini (née Seagull) is selling well, to the surprise of most observers.
In context the Fiat Uno Ciao is R$84,990 base. For those who don’t know this is the last gasp for the Uno, in production since 1983 and meets essential none of modern safety standards. The Dolphin Mini is modern, cheap to operate and meets all the modern standards, and has excellent financing. Hence it’s success is, while surprising, not quite so much as it seems. The real shock is that BYD outsold Chery, built in Brazil and with a range of models. In context, because BYD has built busses fir years in Brazil and has battery and solar production in addition to their soon-to-be-open Bahia. car factory the government is disposed to be cooperative.
Obviously, the market is ripe for Tesla, especially if they open some sort of plant, even for only raw materials to begin with. Model Y and 3 have decent potential even though the ‘Model 2’ will certainly be the volume leader.