I keep being astonished by the number of people around me buying ICE cars at prices far above Tesla's. They don't trust anything about Tesla because all they hear from the mainstream media and its CEO has very little to do about its products, its prices, its mission, etc.
The only people in my circles considering Teslas are the richest and youngest, but there are far too few of them to support Tesla's ambition. The last few times I visited showrooms, the vast majority of visitors were very high income, and about between 20 and 30 y-o. The last sales rep I talked too kept telling me about the great discounts they have, with 200 new Teslas sitting in a nearby parking, about 2 weeks ago.
The young and rich segment is pretty limited (I'm 38, have no car but over 15,000 TSL shares). Few of my friends and colleagues can afford a Tesla but the old people are proud of their ICE or stupid hybrids. Here in France, new car buyers are 55 y-o on average and they keep getting older…
Tesla is still good at word-of-mouth on some social networks, but very, very words are reaching the hears of Teslas's potential buyers. It's worrying.