Because you can do it at home in ~30-45 mins, and taking it to a tire shop will take hours.
Also, if you rotate your wheels, you KNOW you torqued the lug nuts to spec (129 lb. ft). A tire shop will either under or over-torque them.
Since there is so much debate on the subject, here is what I've been doing for rotating or swapping wheels on all my cars for 30+ years:
- Loosen the lug nuts (or bolts) while both wheels on the same side of the car are still on the ground. 1/8 of a turn will do it.
- Place quality jack (3+ tons, not the cheapo Harbor Freight @#$%) under either jacking point. Front usually works out the best.
- Jack one side of the car. All modern (post 80s build) cars have stiff chassis, and placing jack under either front or rear jacking point will raise both wheels. Don't raise too high - just enough to be able to rotate the lowest wheel.
- If you have a cordless impact gun, zip 5 nuts/bolts off in 15 seconds, put them into a magnetic tray sitting on the jack (else 1 nut will tend to roll away). Nuts can also be removed by an adopter in a cordless drill, or by hand (slower).
- Roll the wheels front<->back, bolt them back up, torque lightly by the impact gun.
- Repeat on the other side of the car.
- Torque all wheels to spec (129 lb.ft for Model 3).
- If you are swapping wheels (winter<->summer, or summer<->track), this is a perfect time to check and adjust the tire pressures.
If you do this often enough, have many cars, or own winter/track wheels, you will want to invest into a quality cordless impact wrench, and a quality torque wrench. Start research from here:
Best Cordless Impact Wrench of 2019: (See our Top 7 Picks)
Impact-Wrench Comparison: Seven Electric Models Tested - Gearbox - Car and Driver
I like Snap-On, and both have been bullet-proof for 15+ years (lifetime warranty on top of that).
HTH,
a
P.S.: If you are on track, and need to swap wheels side-to-side to even out the wear, definitely use 4 quality jack stands, never just the jacks!