wondered if someone clever here could explain to an economic illiterate quite how it benefits Tesla to inflate our trade in values so much.
Obviously that makes an assumption - that the values are inflated. I base it on the fact that my tesla trade in figure is now higher than I paid 18 months ago (and no, I'm not complaining). I've got a bog standard white M3P with 13750 miles. These are the figures
Tesla £52,200
Motorway £47,517
WBAC £43,230
To try to unpick value I've searched Autotrader for similar vehicles and the price for car supermarkets for a similar are all within £1k of £51k. I've always assumed that a dealer will want at least 10% profit so assume they've taken the cars in at no less than £46k, this makes Motorway's ranging shot look optimistic and WBAC's price look more like it.
So what does Tesla get from it? New registrations through churn to a dedicated fanbase? What does it do with all the trade ins it's taking in? I'm assuming no one actually buys its used inventory cars - where the closest 2020 car to mine is £1100 less than a brand new one.
I understand that Tesla knows the value of the cars it makes and what it needs to take in profit, but is Tesla's margin on a new car is so huge (
this report suggests 32%) that blowing up the new bubble is worth so much more than the inevitable hits on the trade ins? Doesnt feel... healthy? Feels like a bubble. Am I wrong?
Good job I dont fancy the look of a Y.