chiming in late, but various rebuttal:
Truth or Myth #1: A Tesla is a gorgeous, high-tech, sexy, rich person's toy purchased mainly to impress one's friends.
For some it is.
If you only want to economically get from one place to another, a Model S is probably not a good purchase. If fuel economy is important, a Leaf or Plug-in-Prius is almost certainly cheaper, and if you don't drive many miles per year, you can do better with a different econobox.
Anyway, a Tesla is a car for people that want more out of their driving experience than can be had from an econobox.
Verdict: Some truth
Truth or Myth #2: Spending $50K+ on a BMW, Audi, Mercedes, Lexus and Jaguar makes you look foolish, or worse, irresponsible.
While Model S should appeal to many of those buyers, it's presumptive to think that Model S satisfies all of them.
Some people really value adaptive cruise control, while others really value collision avoidance systems.
Verdict: Untrue
Truth or Myth #3: The true cost of the Model S is lower than that of a $50K BMW, Audi, Mercedes, Lexus or Jaguar.
Depending on the various assumptions used, this might or might not be true.
In my case, my P85 cost noticeably more than an Audi S6, and the Audi S6 would have come with more bells and whistles (e.g., adaptive cruise control, collision avoidance, AWD, etc.)
On the other hand, my bicycle wouldn't fit in an S6, and going to the gas station is annoying.
Verdict: True for some, Myth for others.
Truth or Myth #4: Range anxiety
If you travel more than 210 miles per day without being able to charge, limited range will be annoying.
Furthermore, range anxiety is a reality, whether it should be or not. Many of us have had to calculate ahead of time whether our Model S will take us far enough. We didn't usually have to do this with our gasoline cars that can be filled up in a few minutes at many locations. Yes, superchargers are helpful, but they are unlikely to ever be as omnipresent as gas stations, nor are they likely to charge as fast.
If I wanted to drive from San Jose to LA, I'd take a gasoline car and drive straight past a couple supercharger stations.
Range anxiety might be overblown by non-owners, but it's still a reality.
Verdict: Partially true.
Truth or Myth #5: The EV is unproven technology; the battery will degrade significantly after a maximum of 1,000 charges.
Hopefully it's myth.
I'll let your verdict stand:
Verdict: Half myth, and the jury is out for the other half.
Truth or Myth #6: Tesla makes expensive electric vehicles affordable only to the wealthiest 1%, while EVs account for less than 1% of car sales. The $11 billion market cap is a bubble.
There are 3 statements there.
Clearly many in the 99% are buying [as are many in the 1%].
I think that one is Myth.
EVs account for less than 1% of car sales:
If EV = battery EV, then that's truth as of today. It might change in the future, but your statement wasn't "BEVs will never exceed 1% of car sales", it was "EVs account for less than 1% of car sales". I think the first is myth (but that's arguable), but the 2nd is truth.
If EV = any car with an electric motor that aids propulsion, then that's myth.
The $11b market cap statement, though, is where I think you were going with statement #6.
It's way too early to call this one.
Tesla some day might have 1/6th the earnings of Ford or 1/3rd the earnings of Audi. It certainly doesn't today.
How do you get a forward P/E multiple for Tesla of 89? Are you looking at 2014 earnings or something? For 2013 earnings, it's looking like earnings of about $0.09/share, for a P/E around 1000. If I were an investor [I'm not], I'd want Tesla to take most of their earnings and use it to develop Model X or Gen III, so I'd be fine with the low earnings, but I think it's unfair to say that you know that the annual earnings on thus-and-such date will be $120m, so that justifies today's market cap of $11b.
Verdict: Too early to tell
Truth or Myth #7: Tesla's 21,000 car sales target for this year is doubtful. The 25% gross margin is untenable without ZEV credit revenue.
Two statements again.
Statement 1 is probably myth. They're on track for this, and if they just keep doing what they've been doing, there's no reason to expect that they'll miss.
Statement 2 is too early to tell.
Unlike statement 1, a lot still needs to happen to get to 25% gross margin without clean air credits. Namely, they need to lower their COGS by some 25%. That's not easy.
Verdict: Too soon to tell on the Gross Margin
Truth or Myth #8: The big automakers, Toyota, GM and Ford, will launch their own EV products and crush Tesla. Tesla has no intellectual property or competitive advantage that will enable it to stay ahead.
Again, too soon to tell.
Tesla has many advantages, but business history is littered with companies that had a strong advantage and for various reasons was unable to maintain that advantage. just look at video game consoles for several examples. Atari wins, no Nintendo wins, no PlayStation wins, no ....
Verdict: Too soon to tell.
Truth or Myth #9: Tesla is the next Apple (AAPL); Elon Musk is the next Steve Jobs.
I think it's ridiculous to say that [any_nascent_company] is the next [any_successful_company], or that [any_businessman] is the next [any_larger_than_life_businessman].
We should discuss the traits that Tesla shares with Apple, and that Musk shares with Jobs, but we shouldn't equate them.
If you do try to equate them, the answer will always be: they're different.
Verdict: Irrelevant. Discuss traits, but don't try to equate.
Truth or Myth #10:[/B] Forget about Great America; just take your kids for a Tesla drive.
Kids might love Model S, but it isn't an amusement park. c'mon.
Verdict: False
Truth or Myth #11: Gallons of light
What's the question?
Verdict: Incomplete
Summary
Tesla has made a great car in Model S.
The company is on the path to becoming a top 10 car manufacturer.
It isn't there, yet, and while there's not much immediately obvious to stop the company, stuff happens.
I think it's a bit early to state as fact that the car manufacturer that sells 0.4% as many cars as Ford is undervalued at 18% of Ford's market cap. It might turn out to be true, but it will be years before that's settled.
Personally, I'd rather see a "Myth" vs "Truth" article focus on Myths and Truth, not opinions.
my $0.02,
Derek