Are you sure about the HQ and R&D? I have to say I'm a bit confused myself on what exactly is made inside the one lot called the Tesla Freemont factory. They used to have an HQ some miles away, about 30mins by car I think. I thought the seats were made across the road or down the road in another lot? What are they using the old Solyndra lot for now? Does someone have a properly marked map with all the subassemblies or whatnot marked somewhere? I'm just confused I thinkApples to oranges:
So the value-add of the NUMMI factory was probably less than $10k per unit.
- NUMMI was a fine plant, but at their peak they mass assembled cheap cars: the highest unit count were Toyota Corollas that had an ASP of $15-$20k.
- They also made Hummers, but with a much lower unit count.
- Much of the ICE powertrain was made elsewhere: engine, transmission, differentials, axles, etc.
- Seat production was outsourced as well.
Under Tesla they are making $40k-140k premium vehicles there. Seats and a whole lot of other components are vertically integrated.
Tesla also has R&D and their corporate headquarters at Fremont - while neither Toyota nor GM did that.
So the value created at Tesla's factory is already probably 10 times that of the peak value-add of the NUMMI plant.
Comparing the NUMMI plant to Tesla's factory on a unit count basis is perhaps one of the most dishonest arguments of Tesla shorts and bears.
In terms of paint shop, apples to oranges again: Tesla uses robotic arm powder coating with several complex layers of paint. Corollas had perhaps two layers, made with much cheaper technologies and the result was not nearly as premium - so painting took less time.