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UK Price Rise

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Wasn't it £40990 previously and now £41990? Probably reflects the US price increase, maybe LR will follow soon.
I have been expecting the LR to go up for ages. The price has stayed the same pretty much since day one but on day one it included the grant so while customers have paid the same Teslas margin has fallen £3500 since 2019. They reduced it initially to keep it under the 50K cap to keep the grant then again when the grant cap went too low to keep the price the same. Gap between LR and P was under £5K initially now its £11.5 which is way more than makes sense given the actual differences in hardware. the SR+ to LR gap is only £6.5K and that has a bigger battery and a whole extra motor.
 
It’s reflecting demand too. You can’t blame Tesla for wanting more for a product they’re selling out of. But it doesn’t really reflect the supposed decrease cost of LFP and their mission to bring EVs to the masses.
 
It's a business at the end of the day, if people are willing to pay it, which they clearly are then take it with the increased profit. I don't imagine the price will fall until supply outstrips the demand which could be a while...
 
Gap between LR and P was under £5K initially now its £11.5 which is way more than makes sense given the actual differences in hardware.
Isn't that to do with the P being ridiculously over price in the UK though, rather than the LR being under? Certainly the price of the LR matches other European countries, but their gap between LR and P is much closer.
 
It’s reflecting demand too. You can’t blame Tesla for wanting more for a product they’re selling out of. But it doesn’t really reflect the supposed decrease cost of LFP and their mission to bring EVs to the masses.

Shipping costs, rewriting software to remove lidar and using different chips cost money.

Cost to Tesla have gone up and this can be seen in the earnings reports where profit per car has decreased significantly. The price rise is still lower than their cost increase.
 
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Price rises are pretty simple. Demand is high, they think they can get more money for it, and they're probably right.

If/when demand reduces to a point where it isn't meeting supply (unlikely) they might be inclined to lower the price, but probably not before.
 
Price rises are pretty simple. Demand is high, they think they can get more money for it, and they're probably right.

If/when demand reduces to a point where it isn't meeting supply (unlikely) they might be inclined to lower the price, but probably not before.

Exactly ... all these comments that I used to read on the forum as to how the prices will come down when Berlin comes on stream because of European trade agreements etc It's just supply and demand the same as ever. If they end up making more than they can sell then the price will nudge down but highly unlikely to do that otherwise.
 
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Legacy auto dream about 5% margin let alone 30%… what kind of margin are we taking about..?!

Margin only really comes into the picture when you are squeezed such that a lower price is going to enable you to sell more cars and you need to go as low as possible without going bust. It's presently not an issue for Tesla as they can sell everything they make at the price they have set.