bareyb
Active Member
Subscription service like some softwares where you pay a (relatively) low monthly fee and it covers ANYTHING that happens to the car. Tesla acting as insurance company for their cars and guaranteeing themselves the repair work. They must have heaps of data that would allow them a view into how often cars are being repaired for any reasons - accidents, mechanical, electrical, warranty, wear and tear, etc. You could use your Service Plan money to switch over to this.
At the end of 2014, 50,000 Model S paying, say $100/month = $60M/year. Most importantly, they take complete control of the user experience. Bump a light pole or run over a trailer hitch, call Tesla. Air Suspension on the fritz - call Tesla. Seat heater shorting out, call Tesla. Tires need rotating, you get the picture. Sets them up for the upsell at the right times, especially when you're supposed to turn in your loaner!
I'm thinking it's probably something along these lines too. The only problem with Teslas is that they don't require much service, but when they do, it's crazy expensive. I'm thinking it will be some type of "service plan" (aka insurance) that would guarantee you never have to pay for a new battery pack, or a new drive train, or Gas shocks, etc. I'm sure it will be expensive, but it will probably cover virtually everything.