The red at the unveiling.
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White is associated with goodness, perfection and purity, and stormtrooper.
Silver is elegance, sophisticated, luxury, wealth, and prestige.
Black is the color of extremes (all or nothing). Associated with self-assured, confident, and serious.
Red is exciting color, fun, and ambitious. Also, associated with danger and speed.
Blue is crisp, clean, and refreshing. Associated with optimism, wisdom, patience, gentleness, thoughtfulness and composure.
Grey (matted black) relates to formality, knowledge and wisdom. Those who choose a grey car are conservative, pragmatic and corporate, refined, elegant and aloof.