OK, I found how to price a regular P90D. My $120,000 equally equipped today is $126,000. So $6,000 more. That was $20,000 over a regular 90D. I struggled with spending $20,000 for a "feel good pedal" that I use maybe once a month!! LOL, but happy that I did. As I said in my original post, I couldn't justify the Ludicrous mode. For me, it was just about putting a smile on my face and/or getting an Oh Sh#t out of my passengers once in a while. For that purpose, I don't feel like I'm missing a thing. I couldn't justify the extra $10,000 for Ludicrous mode. I worried I may regret it, but after having the car for several months and so rarely ever using it, I'm very glad I saved the $10,000.
But I do have to say, it's still a sticker shock to now see that the price is now $20,000 more, on top of the $20,000 you already spend to upgrade from a 90D to the performance model. That's $40,000, over the non-performance model. WOW!!! I know for many Tesla owner's, that's a drop in the bucket. But it does blow me a way that it's $40,000 simply to get the car to go faster, most of which is done through computer programming. Yes, you get 10 more kWh on the battery, but with the Supercharger network, not sure more range is really needed. Maybe when we get to 500 miles of range, then most people can complete a decent road trip without stopping for 40 minutes to charge. But 30 miles more in range likely doesn't move the needle in that respect for most people. Those that take a trip in a 100 likely will have to make the same stops that the rest of us do in 90's and probably the same for the 85's as well.
Anyway, just sharing this for those that may be on the fence. If your goal is like mine, just for the smile and happy passengers, trust me, you'll be more than satisfied with the regular P90D. It's still $20,000 just to get that. Probably not worth it, but I'm not complaining that I spent it. However, seeing how little I actually use it and had it to over again, I'd likely save the $40,000 and go pickup a Model 3 with that money, or pay the kid's college tuition for a while!!!
At $20,000, the price was in line with what Mercedes, BMW, Jaguar, etc. charges for their performance models. $30,000 to step up a little more started to exceed most of those. $40,000 is certainly the highest premium there is for a performance model that I'm aware of. You do get more performance than all other cars, but what appealed to me originally about the Tesla was that the bang for the buck was there, meaning performance gained per dollar was less than most cars originally. Now it's significantly higher. Still absolutely love my P90D with Insane mode. Can't imagine having any more acceleration than I already have with it. It gives me a headache from the G-forces as it is. Certainly have no use for more power than that and still amazes the hell out of me every time I try it.
To each is own, just sharing for anyone one the fence. You'll love whatever model you go with either way.
I do have a question though. When I got my car, it was $3,000 to upgrade from the 85 to the 90. So why is it now $10,000 to upgrade from the 90 to the 100? Battery costs are coming down! Clearly this is just another of Tesla charging it "because they can". If 5 kwh was $3,000, 10 kwh should be $6,000 or less based on reduced battery costs. So the Ludicrous "computer programmed" option really is now $14,000 instead of the original $10,000 for Tesla to "flip the switch" inside your car and turn on Ludicrous mode. Again, because they can!