I think the hardware problem is a bit overblown. For one, Tesla engineers most likely considered the HW2 hardware in terms of camera quality, type, placement, radar, etc very carefully when they first decided to roll out AP2 back in Oct 2016. They didn't just slap some hardware on the car haphazardly and hope for the best. I am sure they studied the issue and planned things out very carefully. And ever since Oct 2016, Tesla has insisted that their cars have the necessary hardware for FSD. Tesla is obviously very confident about the hardware in terms of cameras, radar, ultrasonics, and of course the computer can be easily swapped out. They planned ahead of time for future computer upgrades. So I doubt that the issue will be something obvious. If the hardware does prove to be insufficient, it will be something unforeseen.
I have a different opinion on this. I think their approach is based on business decisions and not on technicals.
Situation:
- There is a car company who wants to increase its cars sales
- The company's marketing strategy is based on (instead of advertising) getting into the news every day
- Its CEO, to make the product more appealing, decides to deploy autonomous driving in its development stage.
Problem:
- the cost of a full set of autonomous tools would make the car very expensive, these parts will become cheaper over years
- even the high end cars (S and X) can't have the better hardware because the same parts should go into the cheaper cars (Model 3) which have smaller budget.
- developing an autonomous system in the background and deploying it once it reaches level 4 takes too long, and just a promise is not enough to bring in customers today
Plan:
- Start with minimum hardware (low res cams, 1 radar, computer), low cost.
- Develop the product on the fly and once you run into limitations, upgrade the affected hardware
- these hardware upgrades will generate new car sales with existing customers every 3 years. So that's great.
- owners will be ok with the hardware changes even if that's not what was promised because every hardware update will make people excited that this is a better (and final) product. (Very few new car buyers want to keep their cars beyond 3 years anyway)
- keep talking sh about competitors' products to support the strategy. Give them simple expressions: fool cell (more and more companies are developing it by the way); crutches (most other companies think lidar is crucial); simulators are not important (they are) and so on. These are all the products of the marketing department to help sales. Creating enemies is the best way of building a strong fan base.
- some accidents with the development hardware are expected but staying on Level 2 protects the company
Actions and my predictions:
- 2016. Sell cars with minimum hardware and the promise of full self driving to increase media presence and sales numbers
- 2019. Computer has reached its limits so lets update it
- 2021 NN becomes trained enough to drive reasonably well in cities in good weather on Level 3. But with the current hardware set, corner cases can't be solved. Let's deploy Tesla Network in very few selected areas with drivers (Tesla employees) just for the show. And let's update the resolution of the cameras
- 2024 The car drives well but there are still some corner cases that has to be solved so let's add more sensors (lidar, high res radar or some future sensors) for redundancy
- 2025 Reach geofenced, 3 seasons level 4 (no harsh weather). Deploy driverless Tesla Network in selected cities, like Phoenix