I've been a firm believer in buy and hold since early 2012, but I think it is time to think about exiting this stock for a while. What I'm thinking of is taking advantage of how the market values Tesla (and stocks in general), in order to increase the position. I'm 100% invested in Tesla, which makes it impossible to add shares during periods where Tesla trades at lower prices (as I don't use margin).
Okay, so more specifically, what am I thinking of? Right now, everything looks pretty darn good for Tesla. Model S and Model X production is humming along nicely; gross margins are approaching 30%; Gigafactory + Model 3 ramp is apparently on schedule; and solar panels and energy storage is looking good as well. However, I think it is a very, very high probability that there will be several problems with ramping Model 3 production. I think that is absolutely unavoidable. Don't get me wrong: I'm super bullish for Tesla in the long-term, but I know that just a couple of months of delay for Model 3 production would mean negative earnings, decreasing liquidity cushion etc. Model 3 issues aren't even unexpected for Elon, JB, +++, as the production start this summer is set very optimistically in order to push suppliers to deliver on time. But, Wall Street is going to react very negatively when they get the news of production delays, articles of quality issues are going to be all over and stories of how a small startup, i.e. Tesla, is never going to be able to compete with the incumbents. I simply don't think Wall Street is able to look more than a couple of quarters into the future.
I think this is all unusually predictable. Selling a portion of the Tesla portfolio when the hype for Model 3 is at an all-time high, should give some pretty good opportunities to increase the position by buying back when everybody starts doubting Tesla's ability to scale production. Still, the hard questions remain: What time is the right time to sell, and why to buy back? I don't think Elon or Tesla's management is going to admit issues until it is inevitable. The model 3 launch is going to be a huge event where the product will be hyped. We might get some hints as of how production is going by how much they are trying to push Model S + X over Model 3. I think information about production issues first will be available with delivery numbers later this year (Q3 and Q4).
In conclusion, I think it would be wise to wait for the stock to rise in the next month or two. When everything is looking great and the first news of Model 3 production start is arriving, I think it is wise to scale back on the Tesla position. Then, as we are getting closer to 2018, it is time to go all in again. Anyways, the future for Tesla is exceptionally bright, and I've never been more positive. It's just a question about how we can maximize our returns without missing the train at the station.