I am bullish on technology that changes our lives and the way we live. Solar panel manufacturers and TSLA both fit these bills.
My thoughts are nearly identical to sleepys as far as the future of both tsla and solar. He just has way more investing experience and ways to quantify my gut feelings.
Btw, all of my suppliers have told me price increases for solar next quarter. 2-3 cents/watt.
Thanks for the update on solar module prices. I am glad to hear that prices are not going down (but sorry to hear this from your business perspective). The good news is that you can hedge your business module prices by purchasing stock in the companies you buy from. I am interested to hear how are the "soft" costs coming down in the US when it comes to rooftop installations?
This also confirms my suspicions that module prices are not going to come down 10% in 2014 like IHS predicts. That is why I always look to do my own primary research on the solar industry. If IHS says that panel prices are going down 10% it might cause a sell-off in solar stocks. But my research says it is not true, so I can buy these stocks at a discount thanks to IHS. Then some time in the spring or summer of 2014 the market will realize that ASP's are stabilizing and not going down like IHS said. The stocks will have to go up a lot in order for the share prices to reflect this "new" reality that I knew would happen all along.
This is how you can make the big returns in the stock market. I am not saying here that I am right and IHS is wrong. I am saying that I expect to be right and that I think IHS is wrong. And I am placing my bets accordingly. If I turn out to be right, then I should make a lot of money in the stock market. If I am wrong then these stocks should not go down too much from here, and I will lose a lot less than I could have won if I was right. That is what I call good risk/reward in my own book.
Remember that IHS (or myself) is just a group of guys sitting in front of computers all day trying to look into a crystal ball. While Theshadows is out there in the field actually buying and installing these products. Who are you going to believe when it comes to module ASP's?
Here is a well balanced article on solar that I linked to in the alternative energy thread:
First-Tier Manufacturers May Gain Profit as PV Demand Reaches 42GW in 2014_EnergyTrend PV
Even though it is a balanced article it still has many flaws in it (as do the things that I write on solar) and that is why you have to do your own research on the topic. They write:
As for USA, they may start lower the price to win market share.
Bad grammar aside, this contradicts what Theshadows just wrote in this thread. Once again, who are you going to believe? Correct me if I am wrong, but Theshadows has already received multiple price increases over the last two quarters.
IHS predicts 41GW's of solar installations in 2014:
IHS predicts 41 GW of PV installations in 2014 | Sun Wind Energy
While Energy Trend (linked above) is predicting 42GW's.
Solarbuzz came out with a new report the other day at 49GW's
Strong Growth Forecast for Solar PV Industry in 2014 with Demand Reaching 49 GW, According to NPD Solarbuzz | Solarbuzz
That is a huge 20% difference from IHS to Solarbuzz. Who are you going to believe?
Solarbuzz just 7 months ago was predicting 31GW's of demand in 2013, now it is up to 36GW's.
IHS is saying 9.8GW's in Q4 2013, Solarbuzz is saying 12GW's in Q4. Once again, who are you going to believe?
Source: Solarbuzz article linked above
Looking at the graph, the trend is pretty clear and if anything it is accelerating.
Tier 1 Chinese module suppliers are going to get the lion's share of business, because they have best perceived quality and they are great at cutting costs, so you can't simply compete with them based on cost anymore.
Here is another article (not sure if this will be official policy, and you have to take these articles with a grain of salt):
China hands to 75% of solar cell makers- Nikkei Asian Review
The Chinese government is pushing for a drastic shakeout of the country's overcrowded solar cell industry, supporting only a quarter of players and practically telling the rest to get out of the business.
Such a policy would ensure further consolidation in the industry which will lead to bigger profits by the top players in the industry.
I fear that if we really do hit 50GW's of demand in 2014 and the industry continues consolidating, then we will see a panel shortage in 2014. In the short run the stock prices of companies like CSIQ, JKS, TSL, JASO and maybe even YGE, SOL, and others will see huge spikes. In the medium term though the supply/demand imbalance will cause some unpredictable outcomes: such as higher ASP's that will lead to increased competition (from new entrants) and lower demand. Maybe we will see higher poly prices by a lot, it is really hard to predict the outcome.
If the Tier 1 players (both for cell and module makers as well as poly and wafer producers) are smart then they will not allow APS's to climb too high too fast, because this could lead to new capacity and cause another boom and bust cycle. If they are smart, then they will keep ASP's low and stable enough to earn a decent profit, but not enough for any newcomer to make a profit. They will then make their big profits from the downstream business, which is really hard to break into.
The key to investing in the solar industry going forward is to do your own research and not rely on what anyone else has to say. E.g. based on my research I believe that JASO should benefit from industry conditions immensely and the share price does not reflect this opportunity at all. If I am wrong though, then I can blame myself and won't care too much about it. But if I bought the company because someone on the internet recommended it (such as some random guy named sleepyhead) then I would be really upset if the stock went down, and I bought it without doing my own research. I would also be upset if I didn't invest in the solar industry because I believed in the IHS research and then it turned out to be incorrect.
There are a lot of misconceptions on the solar industry and all news stories, articles, and even "independent" research shops continue perpetuating these myths (such as huge overcapacity). If you really want to invest in this industry then you should spend at least a dozen hours per week researching solar. If you don't have the time to commit then I would recommend looking elsewhere to invest. The industry dynamics are constantly changing and individual stocks can quickly fall out of favor (such as SOL) and be good long candidates one day and great short candidates the next day.
The one thing I can recommend is to dismiss all research reports and news stories on solar and do your own PRIMARY due diligence.