they could have gone w\ the modified Mennekes plug for the North American market and it would have still been proprietary (to North America as everyone else is using a J1772 plug) yes the the Tesla plug is smaller than Mennekes, but not by much!
still irks me...
Was Mennekes plug an EV thing in 2011?
You're right though - that would have been so much easier. Also, using the European idea of everyone bringing their own cable makes a lot more sense too.