TSLA lost another $4 today. The trading chart does not at all resemble the broader markets (which closed slightly down) and no negative news of significance came out about Tesla. Instead, we saw the continued fallout from new short-sellers re-establishing positions. Fortunately, I think we're close to the bottom, here's why.
TSLA's number of shares held short will stop increasing not when no more shares are available, but when shorts see that they are unlikely to make money with those positions. Right now, you have people like Jim Chanos who are suggesting that Tesla will go bankrupt, which is absurd when you realize that the core business of Tesla is now profitable and all the company has to do if it gets into trouble is slow down the growth rate. Nonetheless, there are people buying into this argument and short-selling TSLA. If you think about it, the short-selling frenzy is very much like a pyramid game. Those who get in early win (because their "sell" price is high), those who get in late will lose. We've been past the point of winners transitioning to losers for some time now. After the Q3 ER has been held and the new focus of SolarCity has been explained, Tesla's stock will be considerably higher than it is right now and those short-sellers who recently sold in will be quite deeply underwater.
Two developments on Friday suggest that good news will prevail later this month. First, the 3Q ER has been moved up from its traditional early November date to October 26 this year. With pressure on the stock price, moving up bad news makes no sense at all, and so it will of course be good news. Secondly, Electrek.co published an article that details how Powerpak 2.0 will move from 100kwh to 200kwh per device and that since each device will be close to the original size, some of the improvement is quite likely to be the result of a more dense (and likely cost-efficient) chemistry used in the new 2170 cells produced at the gigafactory. Musk sees Tesla as having much to gain with a stock price increase prior to the next equity raise, and so I think he will give great guidance regarding the prospects for Q4. Looking at delivery dates, much of Q4 production is already spoken for, and so demand will not be an issue. In fact, with recent moves to eliminate the 60kwh Model X and require all Model X vehciles to be built with the more-expensive air suspension, GM is sure to increase on X in the 4th quarter. Add in Telsa Energy income in Q4 and we'll see a nice quarter then, too. Tesla is positioning itself to defend the bearish claim that 3Q will be a one-hit wonder.
Of most immediate concern is when the stock price will turn around and start climbing again. Part of the answer is when the short-sellers realize that everyone who has bought in at 202 and below will soon be underwater. This process of reintroducing shares to short has been unkind to TSLA, but once we see a day or two of rising stock price, those selling into new positions will realize that they are in a no-win situation. Once the stock starts climbing from longs buying, they will buy to close, and the march upward to Q3 ER will accelerate. Whereas TSLA lost more than $7 on Thursday, its drop of Frida was only a bit over $4, and the price recovered slightly in the late afternoon: signs that the sell-off is losing steam.
Normally you see a burst of buying on Monday mornings during the first hour as new longs pick up TSLA stock after considering the purchase over the weekend. There's a good chance that at these prices longs may consider doing just that, but there's also a reasonable chance that shorts might try another pre-emptive strike to dissuade the new longs from buying in. Typically, we see a day when the stock teeters between rising and falling before it is followed the next day by trading that is definitely in the new direction (which would be up). Either way, once the stock starts heading up, there's no guarantee it will be a slow move, so if you plan to buy more TSLA after the reversal, watch very carefully this coming week.
Conditions:
Dow down 28 (0.15%)
NASDAQ down 14 (0.27%)
TSLA 196.61, down 4.39 (2.18%)
TSLA volume 3.5M shares
SCTY 18.68, down 0.83 (4.25%)