They basically agreed to this through their continued statement to deliver around 50k in H2. But they couldn't deliver nearly 15k in Q1 or Q2. So, if Q2 was looking a bit better but to make H2 look really good with a great Q3, the only way to do that is to stuff Q2 sales into Q3 and make Q2 the victim. And it will pay off for the short term and help garner the stock sale. It's pretty straight forward and easy to see going by the "good production ramp caused slow sales" statement.
They could have stopped production of all inventory and marketing cars and just built customers' cars. But that didn't happen. So, I still think this is the "chess play" going on. Hate the theory but it's been done before by many firms whether you believe me or not. I've seen software sales come in whereby a huge government or Fortune 100 order hits in Q3 and you don't want to have a crazy blow-out Q3 and then bad Q4, so you hold revenue recognition and other sales into Q4 to balance them out. Around DC, this kind of thing happens a lot. At one firm I was at in the 1990s, sales guys would come in and say "closed a $20M deal today for a site license at AT&T after I gave them an end-of-quarter deal". Other times, they'd be on the phone with customers on the last day of the quarter up through midnight trying to make number. Lot of shenanigans during the years that led up to the internet bubble bursting. There are a lot of young fans of Tesla and I bet few have worked in firms who have done this (including public companies). Yes folks, sales organizations sometimes look a lot more like Glenngary Glen Ross than Chipotle selling your favorite burritos.
This guy was asked if they could bring his November requested order into a September close.
https://teslamotorsclub.com/tmc/posts/1717465/
Vins - a 160,xxx was given on 9/5. About right in line with the 1000/wk again for MS. MX is softer. Was only 3000 MX Vins in August. Still not hitting a solid 2000/wk average when aggregated. This supports my theory. Like any theory, it is forward looking and is supported and protected by the Safe Harbor lifestyle guarantees afforded to any financial "analyst".
I will invent a business term here called "Sales Mounding". Pushing sales from one quarter to the next while pulling sales from the following quarter back into the target next quarter. Mounding of Q2 -> Q3 <- Q4 to create a really good Q3. Why would they want to pull these later in the year deliveries into Q3 if they are certain of doing 50k in H2? The goal seems not to be H2 sales but Q3 sales at this juncture. There is natural demand then there is pushed-demand and active selling. Let's see how this plays out.