I think it's noteworthy that this is a scheduled press announcement -- suggesting Elon wants the media present/listening. Many of the ideas speculated here would be handled silently in a software update, email to owners, or a blog post on TeslaMotors.com. So we want the media to take notice and the announcement is directed more to non-owners than current owners.
I won't recount the last 200 posts, but as others have stated, to suggest any method of increasing range
does not eliminate range anxiety; it just pushes it farther out.
While the improved map/routing/charge options theory makes sense, I just don't see it as press announcement worthy.
I think it is a partnership. Expanded destination charging is kind of a yawn, but a partnership with another (international?) player might be the ticket. For example:
- Walmart, including international brands -- over 11,453 in 27 countries
- Best Western Hotels International -- over 4,000 hotels in 100 countries
- McDonald's -- 35,000 in 119 countries
Now, those examples might be a bit ambitious, but you get the idea. I'm hoping for a partnership announcement of some sort.
Final thoughts: This will undoubtedly fuel the FUD reports of
a lack of demand, whatever the announcement is.