I noticed these points in particular:
'significantly new'
and
'consumer facing'
So, what is seen by Consumers is likely to be familiar to those who have seen and driven the Model S or Model X. You know what? That's OK. Perfectly fine. Because those vehicles are frickin' AWESOME.
I am genuinely surprised that so many have been dismayed by this revelation. I had understood from the outset that the Tesla Generation III vehicles would be a new platform. Meaning the
'bones' of the car, the engineering of it, from the ground up, would be an entirely new iteration of Tesla's electric vehicle technology. That it would seamlessly integrate everything Tesla had learned to that point and refine it to create the best possible affordable vehicles for mass production.
From my point of view, I thought both Elon Musk and JB Straubel had been clear about their intent. The Model 3 would be placed against the BMW 3-Series. As such, it would occupy a similar position within the Tesla product line. People who wanted a larger, more luxurious and comfortable
'Q-Car' would get the Model S.
Those whose concerns were more toward affordability than concepts of
'status' would get the Model 3. And those who bought the more expensive car would somehow manage to convince themselves it was
'worth it', for whatever reason, ranging from from
'exclusivity' to
'class'. While those who bought the
'more affordable' car would find a benefit in brand association with the flagship vehicle. And all should accept the natural fact that Model S was never meant to be a mass market car, while the Model 3 was conceived as such from the outset.
Tesla is not a luxury car company. They don't build
'luxury' cars -- vehicles that put marketing concepts such as heritage, history, craftsmanship, status, tradition, exclusivity, etc. at the fore of all considerations. Tesla builds expensive performance economy cars. They cost a lot to buy, they are fun to drive, and they don't burn any gas. None of the cars they compete against currently can match that, making them unique.
Quite a few detractors have claimed the Model S was rather substandard in features, styling, and creature comforts as compared to similarly priced
'luxury' vehicles. So what? The Model S has consistently outsold most of those cars for four calendar years straight. Maybe that stuff, which is naught more than window dressing in my opinion, is not all that important anyway.
The claim is that Tesla would sell
'more cars' if they catered to the expectations of the market segment with a more studiously crafted luxury oriented interior filled with the sort of stuff you find adorning competitors' cars. The numbers show another tale though, as Model S has outsold multiple flagship vehicles from traditional automobile manufacturers for years on end.
Some of these complaints have gone so far as to claim the Model S interior quality is surpassed by that of any given Kia product. But strangely, those same people cannot imagine how Tesla will be able to offer a car with the same level of
'luxury' features at a lower price. And let's be clear here, they are ALWAYS talking about features that are Customer Facing, that which is seen, and touched, and felt when they speak of quality or fit & finish. Window dressing. They are somehow convinced that is what really matters most, and that since Tesla has been, in their opinion, substandard in their high end offerings, they won't be able to match even that level of
'quality' in their less expensive Model 3.
I think that entire line of thought is completely wrong. The Model 3 interior will not mimic interiors from BMW, AUDI, Jaguar, Lexus, or Mercedes-Benz. I see that as a good thing, because those are all boring and commonplace. And none of those competitors' cars will be able to withstand the onslaught of sales interest the Model 3 generates. Their sales will go down the drain while Tesla's continue to climb. Because when it comes right down to it? It is the driving experience, the engineering of the car itself, that matters most, not the window dressing.
'All aboard for fun time!' -- Iggy Pop