Last night I spoke with a Facebook employee who survived the recent 11,000 person layoff. He had a view that I thought was interesting. I asked if he was relieved about keeping his job and he was relatively ambivalent about it. That surprised me, because he's a pretty high earner. When I pressed about it, he told me that very few people who work in social media are passionate about their job, because, well, it's social media. The pay is good, and that's why people stay. But most employees recognize that it's not some great mission. It's a job.
I asked how he thought that would play into the current Twitter situation and his feeling is that Musk has had a lot of success driving people to do great things because they were working towards great causes. Launching rockets and being the underdog in a new electric car company are mission driven projects that can ignite passion in employees. He has worked with people from all over social media and his feeling is the same kind of passion will be significantly harder to generate about a social media company like Twitter.
That might be one difference of this particular undertaking that we haven't yet acknowledged in this thread.
I asked how he thought that would play into the current Twitter situation and his feeling is that Musk has had a lot of success driving people to do great things because they were working towards great causes. Launching rockets and being the underdog in a new electric car company are mission driven projects that can ignite passion in employees. He has worked with people from all over social media and his feeling is the same kind of passion will be significantly harder to generate about a social media company like Twitter.
That might be one difference of this particular undertaking that we haven't yet acknowledged in this thread.