100%
a CEO of a publicly traded company has ONE responsibility and ONE responsibility only... that is: maximizing shareholder value. Nothing more, nothing less.
for privately owned companies / family owned business' that is slightly different - but in the world of S&P 500 ... you maximize shareholder value by producing desirable products, sold at a profitand avoid drama.
in no scenario can Elon's comments been seen as beneficial to shareholder value.
Fixed that for you... Drama can be bad OR can be good for shareholder value. Black Rifle Company Coffee rose to prominence by being very, very "out there", very "in your face" with it's politics. Coke, Pepsi, APPLE, Protector and gamble all have used social justice agenda (LGBQ, Racial bias, the environment, etc.. etc.)in their ads to increase sales (or at least try to).
So far, Elon's Drama hasn't really caused Tesla to lose value as compared to other car companies. I think we need another 6months to figure out if Elon's actions are helping or hurting. In six months compare Tesla to other car companies.