There are so many people convinced that Elon is going to save Twitter, after all he's been in tight spots before. Nobody is perfect and even the most capable people have failures. Einstein was hailed as one of the greatest Physicists in history but he was dead wrong about Quantum Mechanics.
Elon has succeeded in the past by moving into markets that had weak competition or no competition and being a first mover disrupter. With Zip2 nobody was doing internet maps, with Paypal/x.com there were only two competitors in online payments and they merged, Tesla was the only company making attractive electric cars in a market full of compliance cars, SpaceX brought 21st century tech to an industry dominated by governments using 1960s technology.
Twitter is an established company in a very crowded market. There are several established social media companies and lots of start ups looking for an opening. It's also proven to be a fickle market with users moving on to something else if a platform gets stale. Once users move on, they don't tend to come back.
Customer service is much more important in social media than his other companies. SpaceX's customers are governments and large companies. Tesla has consumer customers, but this forum is full of complaints about their poor customer service. They are only still afloat because the existing technology in the hands of consumers is still better than anything else available, but that could change in the next few years. Paypal was a customer driven service too, but they kicked Elon out of the CEO job and sold the company out from under him in part because he was so difficult to work with.
Paypal was the only game in town for online payment at that time so it was able to stay afloat despite Elon's problems dealing with others. Twitter is in a well developed market.
His secret sauce to success is to boil something down to the basic principles and build up from there. That's how SpaceX and Tesla became great. It looks to me like he bought Twitter on a whim and decided he was a genius and he would just be able to wing it.
Elon bought Twitter on a leveraged buy out. Companies rarely survive those kinds of acquisitions. They are usually used by corporate raiders intent on stripping all the value out of a company and letting it die. The interest on the loans is around $100 million a month. A couple of posts about the financial trouble
Elon Musk reportedly set to cut $1 billion in Twitter infrastructure costs
I didn't read through all of today's thread, but Twitter had a large number of employees quit Thursday leaving the company without enough people to keep the lights on.
This isn't the first bad financial move he's made. He had Tesla invest in Bitcoin near the top of the market and it's now about 1/3 the price.
Elon has been acting increasingly erratic the last couple of years. He was accusing that diver of being a pedophile, invested in Bitcoin at the wrong time, declared that he would only vote for Republicans (the party dead set on killing everything Tesla stands for), and buying Twitter on a whim.
My partner thinks he's an unmedicated impulsive ADD type who is doing crazy stuff. Her ex-husband was like that, he just didn't have billions to blow on whims. She has ADD from a drug reaction so she knows the animal, though she's more the inattentive type thankfully for both of us. She has very good impulse control.
He's going to bankrupt Twitter and have to sell a bunch of Tesla stock to cover his loan guarantees. Tesla stock is probably going to tank and stay there for a while.
It's time the Tesla board found someone else to be CEO. The company doesn't need an entrepreneur right now, they need a boring, steady engineer. A Tim Cook type.
Elon is likely going to get sued for tanking the stock. Tesla might get sued too, though they might wriggle out of the suit.