tommolog
Member
The ASA is probably just an "entertainment" organization with BMW paid advertising.
The ASA already banned a BMW ad a couple years ago. It was for the BMW ActiveE and it read "100% Joy. 0% Emissions" The ASA ruled that because electric cars mostly use electricity from the grid, they cannot be advertised as zero emission. So I don't think BMW has the ASA in their pocket.
ActiveE Mobility: Driving an Electric BMW 1-Series: banned AD