Reciprocity
Active Member
Nope. Tesla sold less than 28k cars in Europe in 2017, and well over 10k were to non-EU countries (8k+ Norway, 2k+ Switzerland). So, about 17k to EU countries. If they lose half of that, we’re talking 8500 cars annually.
But much of that supply could be pulled to the US, where there is currently a 3-4 month wait for newly ordered cars. They could likely push a lot of that supply to Asia as well, but I don’t know the current wait times there. So, we’re looking at a worldwide sales hit of maybe 5000 cars, maybe a lot less than that. It would suck, but not a chance it could wipe out Tesla.
The real danger is if this political trade nonsense goes on for more than 6-12 months & triggers a global recession. That would hit sales numbers everywhere, and would put Tesla in a very precarious cash position until Model 3 is in full production with strong margins. And no one knows when that will be.
EU is targeting red state products to hurt Trump and his supporters. Harley Davidson, Kentucky whisky and Levi geans.
Tariffs don't work which is about the only thing everyone agrees, red or blue or even libertarian. It's rare that you get that kind of agreement. That is independent of the retaliation, which also doesn't work and hurts both parties. The smart thing for Europe to do would be to compromise and remove some trade barriers. It would neutralize Trump and actually be the right thing to do while retaliation would be as bad as the original tariffs and are clearly political based on the targets.