So I'm going to reply to this post from Market Action over here:
Note that it's not just shorts:
- Labor rights movement liberals influenced by UAW (ICE automotive bed fellows) FUD against Tesla
- Conservatives influenced by old-energy (Koch brothers, etc.) FUD against Tesla,
- ICE competitors must be scared of a private Tesla which will be more opaque and less attackable through the capital markets,
- Shallow journalists who are misreading Elon the same way they were misreading Hillary Clinton: awkward geek introvert who cannot wait for an interview to be over are sending the wrong kind of metacommunication to extrovert journalists. They are also spooked by Tesla not advertising and Elon talking about watching the watchers: Pravduh. Outrageous notion to hold journalists accountable!
All of these forces will unify against Tesla.
This is why Elon couldn't attempt going-private from a position of weakness (early 2018), he had to do it from a position of strength, after Q2 and with Q3 around the corner.
And this post as well, from further in that thread:
You think the average person considering buying a Tesla watches CNBC or even knows Jim Chanos. Stop thinking as an investor. I know people who were considering buying a Model 3 and changed their mind because of BS they read on social media. OEMs and Oil companies don’t have to “use their own people” either. Well not officially anyway. Chanos doesn’t even use his real name on Twitter. Not to mention bots are a thing....
Understanding these points is critical to understanding the FUD campaign, IMO.
Go-private will get a lot of the small-time shorts that see shorting TSLA as an opportunity for personal financial gain (often based on the FUD that they're reading) out of the stock, and they'll likely stop amplifying the FUD. It'll also force the big-time shorts out, and if any are in this purely for financial gain, they'll be forced out of the picture, and they'll be forced out of the investor media (CNBC et. al.) pretty quickly IMO.
But, as the posts that I quoted correctly point out... that's not the whole game. Sure, Tesla going private closes shorting as a way to hurt Tesla, but the interests that want Tesla gone have plenty of other ways to hurt Tesla, and importantly,
they already have.
In many automotive forums that I'm on, a popular opinion held by real people - not sockpuppets - is that Musk is a huckster or even a conman, selling badly built and dangerous (Autopilot) cars to gullible people, making promises he knows he can't meet, and locking people out of repairing their own vehicles.
Sure, a lot of this is based on FUD, although FUD is sometimes based in elements of truth - after all, Tesla has had quality issues, Autopilot has had issues and is absolutely used improperly by drivers, even the most ardent Tesla fans are well aware of the concept of "Elon time", and Tesla is by far the most restrictive automaker for DIY repairs.
In left-wing circles that I'm in, Musk is portrayed as a robber baron who's abusive to his workers, puts them into harm's way because of petty aesthetic reasons, abusive to women, undermining public transit with pie-in-the-sky projects that will only be accessible to the rich, donates to Republicans, and who plans on, when the planet is utterly wrecked, hopping on a rocket to Mars and letting all of the poor people fight over the scraps on Earth and die.
This is a mix of UAW propaganda, some things that Justine Musk said and some questionable Twitter behavior IIRC, frankly a lot of truth on the mass transit thing (Boring Company and the hype around Hyperloop have supplanted some far more viable mass transit projects, and Musk has said some things that indicate that he's not a fan of mass transit although he later backpedaled, although it's worth noting that cities are complicit in this, by choosing Boring Company over more useful systems, and even refusing to deploy existing technology in the hope that Hyperloop will come), although it's important to note that Americans are pretty allergic to mass transit, he has donated to Republicans (but also Democrats), and the Mars thing is... well, there's a lot of Silicon Valley billionaires who would absolutely do that, and Musk is in those circles, although I personally see huge differences between Musk and those billionaires (namely, I do see Tesla as a serious attempt to help, especially with Tesla Energy).
Basically, you don't have to close the financial markets to a company to kill it, you can do it by convincing potential customers that the company makes shoddy, dangerous, impossible to fix cars, and is run by an evil person who intends to widen class divides and bail on the planet. And, frankly? The FUDsters are doing a damn good job of that.