"God, Guns, and America" -- Yes, Tesla already has a large number of American customers who worship God, desire to have the means to physically defend their families and/or go hunting, and love their country. Many others with those values will be eager to check out the Tesla Pickup, and they should be welcomed into the Tesla Family. Of course, the AR-15 is way over the top, and if people really care about their country, they shouldn't perpetuate dependence on oil. For an American, a Tesla is truly the most patriotic vehicle one can buy, more so than a Ford or GM - that's the message we want our friends and neighbors to hear.