The F-150 impresses me as a good choice for an EV pickup. My needs of a car with pickup truck utility and environmental responsibility are met. Compared with the Cybertruck, honestly either one, in the end, is a good choice for me. Debating the various differences is fun, but....
However! I have absolutely zero desire to engage the dealership model, considering these stories:
Ford threatened to remove dealers' allocations but that hasn't stopped markups
www.carscoops.com
Ford dealers are continuing to apply crazy "market adjustments" to F-150 Lightnings as supply remains constrained.
insideevs.com
No wonder I read how consumers hold car dealers in low esteem. Life's too short to deal with people like these. As for me, my local dealer adds anywhere from 3-6K on every car the have, and I haven't priced a F-150 from them yet. Maybe I will, but I suspect the visit will be short.
So I believe to argue "F-150 starts at $39,974" so it is less than a Cybertruck is disingenuous. I suspect there are examples of some dealers really selling at MSRP (with no documentation/prep/processing fees), but I don't think they're the norm, and most buyers will experience predatory pricing. Not for me, I have a choice.