As Anticitizen said:
<< I believe that it really is the case that most of the actors in the automotive industry just cannot wrap their minds around a paradigm that doesn't involve a refill station. This isn't the first time we've seen this kind of paradigm shift completely blindside an industry.>>
This is indeed the main element and holds just as much for oil companies.
You have to consider that decisions in most large companies are results of a lot of team work. "Experts" from several walks of life will contribute. But what is the outcome, if the world of electronics and software is not yours? Will you be able to muster good judgement? Someone in this realm once remarked in a discussion about energy futures: "You cannot see the writing on the wall, if you've got your back against it". And that was actually in about 1978 and in an oil company.
For the auto industries in addition the following can be noted:
- The thinking was (and sometimes still is): "If we can get hold of a good battery, the rest is easy."
- This led them, and still leads some, to underestimate grossly the task ahead. So adequate and timely investment in suitable know how was severely neglected.
- The speed of development and what had become possible, as demonstrated early by the Tesla Roadster, took everybody by surprise.
The auto industry realized by about 2008, what could happen, but their hands were empty. As noted in Germany, suitably qualified electrical engineers were just not to be found anymore and certainly not at short notice.
*) Elon Musk was once asked why he did not place his company near Detroit, where the expertise for cars was. He said that in California he could get the best electrical and software engineers in the world.
<< I believe that it really is the case that most of the actors in the automotive industry just cannot wrap their minds around a paradigm that doesn't involve a refill station. This isn't the first time we've seen this kind of paradigm shift completely blindside an industry.>>
This is indeed the main element and holds just as much for oil companies.
You have to consider that decisions in most large companies are results of a lot of team work. "Experts" from several walks of life will contribute. But what is the outcome, if the world of electronics and software is not yours? Will you be able to muster good judgement? Someone in this realm once remarked in a discussion about energy futures: "You cannot see the writing on the wall, if you've got your back against it". And that was actually in about 1978 and in an oil company.
For the auto industries in addition the following can be noted:
- The thinking was (and sometimes still is): "If we can get hold of a good battery, the rest is easy."
- This led them, and still leads some, to underestimate grossly the task ahead. So adequate and timely investment in suitable know how was severely neglected.
- The speed of development and what had become possible, as demonstrated early by the Tesla Roadster, took everybody by surprise.
The auto industry realized by about 2008, what could happen, but their hands were empty. As noted in Germany, suitably qualified electrical engineers were just not to be found anymore and certainly not at short notice.
*) Elon Musk was once asked why he did not place his company near Detroit, where the expertise for cars was. He said that in California he could get the best electrical and software engineers in the world.