I would love to live in whatever alternate reality you do, wherein it's perfectly fine to advertise a product you have no intention of delivering anytime soon, and not suffering any backlash from it at all.
Let me tell you something, that's not how retail sales work in the real world. I'm guessing that quite a few of those people who gave Tesla $1000 on release date, did so on the premise that there was going to be a car sold somewhere near the $35K price point, since oh, I dunno, THAT'S WHAT TESLA SAID THEY WOULD DO, OVER TWO YEARS AGO.
Not only are you giving Tesla CREDIT for the fact that they won't live up to their promise to these people, you're saying it would be STUPID to? How about the PR gain of "Hey you can actually buy the car we advertise on our website?" Do you think the average person gives a sh*t whether a company makes a profit at a certain price point, or do you think they trust that the company has already figured out what their margin needs to be?
I know it's real hard for folks who have never sold anything or run a business in their entire life, but sometimes you gotta give some margin in order to live up to your commitments.
Dammit man, I just wonder what flavor the Kool-Aid is sometimes.