Ford can't stock enough EV's as it is anyways. EV is still a very niche market outside of forums like these, they'll be just fine as long as they can ramp production within the next few years, and once that happens tesla will probably be the ones playing catch up on pricing and features. Competition is good for the space
I agree competition is good for the space, but not sure it will be Ford being competitive at "pricing and features."
A good part of a Ford vehicle purchase has to go towards their massive debt. They have low operating profit (despite lower investments than Tesla). By their own public statements and current plans, they will be smaller than Tesla in 2026 (Ford's 2mm planned EV's are not in addition to their current ICE production).
Ford long term debt: $84b
Ford 2022 annual revenue: $152b
Ford 2023 forecast future revenue: $162b consensus
Ford operating profit over last 10 years: 4.36%
Ford typical cash on hand: $40b
Ford global vehicle production 2022 (all types): 1,864,464
Ford EV production plan: 2mm global units by 2026
Tesla long term debt: $2b
Tesla annual revenue: $54b
Tesla 2023 forecast future revenue: $110b consensus
Tesla operating profit over last 10 years: 14.95%
Tesla typical cash on hand: $20b
Tesla global vehicle production 2022 (all types): 1,370,000
Tesla EV production plan: 4mm global units by 2026
* This is not a judgement on Ford vehicles. The Mach E and Lightning are great as products.