UH their adverts are so stupid I hated the fact that they were the cheapest - but now LV is cheaper so hopefully it stays that way until my car is delivered.I just checked for my pending renewal of my model S with comparethemarket, and found LV to be the cheapest by about £10. (£356).
IO don't bother with direct line, they are scum. they increase your premium each year as a loyalty penalty, and suspiciously refuse to be listed on any comparison sites. plus I hate the fact that I'm paying for their tedious adverts.