Hi,
I have been working on a very rough estimate on how much revenue Tesla might be making by 2022. Why this date? Well, I'm looking to buy some calls that run until december 2022 and I plan on holding them that long.
My guess is Tesla will be making 100 billion dollars of revenue by 2022.
Here the breakdown:
1) Tesla Energy: $18bn
120GWh of energy storage*150$ per kWh= $18bn
The GF 1 is supposed to produce about 75 GWh of energy storage at full production by 2020. I assume Tesla will have at least 2 more Gigafactories up and running by 2022. Even though they won't be producing a lot, each GF will add about 22.5 GWh of energy storage.
I think the reason why Tesla's prices are at 470$ per kWh is simply because they are trying hold back demand until the Powerball V2.0 is ready. Then, Tesla will drop prices to under 300$ per kWh and by 2020 they will be able to produce the pack for under 100$ per kWh. 150$ per kWh should give them a good profit margin.
2) Tesla Automotive: $52bn
1.3 Mio cars*$40,000= $52bn
I think Tesla's automotive sales won't scale much higher then 1-2 Mio. cars after Model 3 and Y are in full production. By 2022 1.3 Mio cars should be realistic, I'm not sure about the average selling price, Elon mentioned $42,000 for the Model 3 so for the sake of simplicity I'll assume $40,000.
3) Tesla Solar: $20bn
2.2 Mio customers*7kW each*1.3$ per W=$20bn
Assuming the Powerwalls capacity will increase to 10kWh and assuming that the split between Powerwall and Powerpack is roughy 18/82 I'm guessing Tesla will sell about 2.2 Mio Solar installations along with their Powerwall sales. Right now SolarCity is adding about 150,000 customers each year so Tesla would have to grow sales tenfold in 6 years. I'm confident Tesla will be able to do this, due to significant price reductions for both the solar panels and the batteries and also due to the new beautiful solar roof. The 7kW installation size is the average size of an american residential solar house.
4) Tesla Trucks: $10bn
50,000*$200,000=$10bn
I'm really not sure how realistic this number is, but Daimler sold around 170,000 heavy duty vehicles last year.
5) Tesla mobility: $1.3bn
$66,000*20,000=$1.3bn
Assuming the cars making about $7,50 per hour, 24/7/365 that amounts to about $66,000 per vehicle. Assuming a fleet of 20,000 vehicles the revenue amounts to $1.3bn.
All of this amounts to $101.3bn of revenue. Obviously these are very rough calculations with lots and lots of assumptions. Please excuse any spelling or grammar mistakes, english is not my first language. I'd be happy to hear your feedback and if the number is realistic