Look, they have had no problem repeatedly raising the prices of the cars by THOUSANDS of dollars several times, and why are people not losing their everloving minds about that?! THAT is something that really is about the money. That is very straightforward about getting more money--a lot of it. It is the same thing for a higher price.
This is about a product that they are very crunched for on inventory, and is a tiny amount of money, compared to the very large price increases on the vehicles themselves. So it is delusional and misguided to say that trying to reduce how many of these UMCs they have to give out is about the money. It just isn't. That's an irrelevant side effect, but isn't the purpose of this change.