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Theyll earn market share from the larger size suv segment for sureAgree that Tesla got lucky, but who stopped the industry making EV for the last decade? You can say they are dump for that case. Yes, consumers will have more options, but Tesla will still be a leader. Look at GM, Ford, Kia, Hyundai, BWM, Benz, VW, Lucid, Rivian they all offer EVs, but Tesla sill has 65% market share, that's why its stock reflect it. Wallstreet thinks the rest are playing catch up with Tesla, that's why its stock value is so high. At the end of the day, any decision that the company makes, there are pros and cons. In this case, pros is out-weight the cons, that's why they are doing it. The cons here is obvious, they piss off current customers. But the pros they will sell more EVs, expending their market share, put pressure on GM, Ford, Benz and ect....As you can see, Ford had to react with F150 lightning, reduce 10K, loosing billion of dollards on F150 lightning, but still had to reduce the price due to Tesla. Sometime you reduce the price not because you over-price them, it's just putting pressure to your competitors.