I am a young 49 (Or so I think!) I currently own a launch Edition Audi Etron. Paid UK £86,000
I am moving to a Tesla Model X LR, I have had the Etron 12 months, Its flawless in every thing "Audi" The build is amazing, the cabin is amazing. The drive and the suspension is amazing. Its an all round amazing car.
But..... it's an Audi with an Electric engine, It's a brilliant car they designed as a car and it just happens to be powered by a battery..
Now the Tesla is a brilliant pice of "electric car engineering" its a computer first and then a car built around that, we are buying into that.
Build quality is miles above Tesla, seats / comfort is miles above Tesla.
The Audi Etron is their first "real electric car" a car to contend with the Model X.. But it is still just a car with a battery.
it's not like driving in the future, like driving a Tesla, it's more or less the same as driving an Audi SQ5 (I had that before) You are just driving a (luxury) "CAR"
Again when you open the Tesla model x FWD and your kids get in, It looks amazing, people go "WOW" you get in the driver seat and set up the nav on the massive screen of the computer "not car" you are about to drive and woosh you are in the future.
The Tesla makes you smile, its fun.
The Eton is a means of transport
There are loads of plus and minus for both.
My move to Tesla is based on
25% Not wanting a car anymore, I want an experience each time I get in. I want to be blown away.
25% Based a charging infrastructure (Audi UK is terrible)
50% Based on range,
I have the latest and greatest revision and biggest range they have to date - Marketing at 242 miles.
I know how to drive this car now to get the biggest range, trust me a have done every experiment there is to get the range.
It is possible to drive the car and get a constant 190 mile range. That is fact.
EG: An official comment from an experienced Etron owner. 200 Mile range - turn on AC to 23* before the car moves its 183.
200 mile range Turn on the AC to low 16* again 183
Keep the AC on for 10 minutes at either of those settings and drive 5 miles, you will be at 170.
I know how to drive this car as said so no need to get into, warming / cooling the car before you leave etc as I do that and also all the range saving tricks, but that information is just the facts.
The AC completely murders the range.
If the Audi did 242 then I would be in a very very tricky spot with moving to Tesla but the facts are it does not, if you want to drive the car semi normally (not ragging it around) Just a normal easy going normal driving style then 190 is the range that you have to live with.
For me: Yes I want to drive a car from the future, let me repeat that I want to drive a car form the future, the Etron is not that car the Tesla is. Furthermore with updates it will continue tech wise to stay in the future.
I also need range, a good genuine range. The Tesla Model X in the Uk is listed at 315 miles, if I get 230-250 , (more would be great but not essential) So If I get to drive an electric car that can give me that range and is from the future I am all in.
Well I am obviously all in I am paying £94,000! And should be taking delivery September.
To answer the OP - If they drive Audi then demo both let them decide, I get it, we ant everyone to go Tesla, but it is definitely not a car for all. the Audi UK SC is excellent they are everywhere and they are always great to deal with, I mean really really excellent. I am yet to experience Tesla! in London there are hundreds of Audi SC i think there are 6 Tesla SC!