There's a reason chain grocery stores compare total costs rather than incremental savings on cereal, laundry soap, etc - Big numbers have a greater impact. In that vein, I will use the following to describe our expected travel (fuel) costs this summer and next:
This summer we will take the Lexus on our 2000 mile round-trip to visit family and friends. Since most miles will be on interstate highways, I expect to average 25mpg, leading to 80 gallons * $4.00/gal = $320 total fuel costs. I won't even throw in the cost of the oil change before the trip, or the possible higher price of gasoline.
Next summer, after the superchargers have been rolled out on the east coast corridor, we will take the Model S and save almost, if not all, of that $320.
Bottom line: On just 3 summer trips in the Model S, we will save $1000. Now, that's a sale's pitch. Easily understood with high impact.