mikeash
Active Member
I got an extensive post-purchase survey from an independent company, which may have been working on behalf of Tesla. They don't have to ask every buyer, just a representative sampling.
Coming from much cheaper cars is pretty common. My previous most expensive car was $25k. Many other owners report similar things. Many do not, of course, and I have no numbers of my own, but I could definitely believe 50%.
Tesla appeals to many people who typically don't care much about cars but have money. Lots of programmers, for example, aim for reasonably cheap and practical in their car-buying, even though they could afford something much fancier. Show them a traditional luxury car and the response is often along the lines of, that's real nice, but I just want something to get me from A to B. Show them a Tesla and suddenly they start figuring out how they can buy one.
Coming from much cheaper cars is pretty common. My previous most expensive car was $25k. Many other owners report similar things. Many do not, of course, and I have no numbers of my own, but I could definitely believe 50%.
Tesla appeals to many people who typically don't care much about cars but have money. Lots of programmers, for example, aim for reasonably cheap and practical in their car-buying, even though they could afford something much fancier. Show them a traditional luxury car and the response is often along the lines of, that's real nice, but I just want something to get me from A to B. Show them a Tesla and suddenly they start figuring out how they can buy one.