This whole incident is quite interesting and the response from Elon and in this thread are exactly what I would have expected. But it does illustrate to me something else...
Elon builds this great electric car, one that he says will do anything a gasoline car will do, which he says asks no compromises of its owner/driver. Oh, but here are all the things you need to remember about using it, and a few things you should avoid...
You give a person a device that looks like a car and performs like a car, and then you tell them to use it just like a car, you can't really act surprised when they do. Especially when you arranged the test. In the Real World, people drive cars 75 mph (here in the Chicago area, it's 80 or you should just stay on the surface streets). They drive when it's really cold. And they don't always remember or have time to "fill up" all the way.
Tesla seems to want to put the onus on people to learn how to use their product, to fit their needs around the way the car works. I'm not sure that flies with some people, especially when you call them out publicly to tell them they didn't know what they were doing.
My iPhone is the most fantastic bit of engineering I've ever had the pleasure of using. It asks nothing of me other than to plug it in when the little battery icon is running low. I can do that while I sleep, or even while I drive. I never have to worry about it. It will do anything a corded phone will do, with the added features of a corded computer, and it does those things better than either in most cases.
As great as the Model S is, it's not quite that revolutionary EV that everyone's hoping for, because the general public will still see the adjustments they have to make in their usual way of doing things to accomodate it. This article just adds fuel to that fire, and we can argue here ad infinitum the fairness of this or that point or statement. What we can't argue that making the drive required the use of the supercharger network twice, which was the test. And his point is, doing so took a lot more knowledge and effort than he expected for the seamless, carefree, typical gasoline car (or iPhone-like, if you will) operation that Elon promised.
It's possible that EV's won't hit it big until someone builds one that you can literally drive until you're too tired to do so, and then fully recharge while you sleep. Or at the very least recharge in the typical 10-15 minute fuel/food/pee stop that people are used to now.