Thank you JRP3, Twiglett, HankLloydRight, gregincal, marcon and Reg Sage for nice and thoughful replies to the thread in the past six or so messages. This is in response to all of them.
First of all, I think we have to concede there is a certain amount of regional difference that is surely to cloud our thinking - and it is hard to say how U.S. or global perspective Tesla has in mind for the Model 3. BMW 3 Series is, at base, quite a different beast in the U.S. than what they start at in Europe for a similar amount of money. Let me tell you, the base 3 Series is far from a "sporty sedan" in Europe...
That said, I understand Audi A4 has an FWD $35,000 model in the U.S. as well, which sounds comparable. Volvo too seems to sell FWDs around this price-point in the U.S.
In Germany the 3 Series performance starts at 114 (one hundred fourteen) horse-power (116 PS) for around $34,000 dollars.
I acknowledge Tesla is a U.S. manufacturer, but they've shown an international-enough mindset for me to not be quite sure where their thinking on this is.
Second, I do acknowledge Tesla has to beat expectations based on existing cars to sell the EV story (the new guy has to be better than the old guy) and to kind of hide the shortcomings current EVs have due to less infrastructure than the ICE establishment. I surely expect Model 3 to have performance above their immediate competition. And likely there will be an "M3" option too. However, another aspect Tesla has advocated and taken is making sure their cars are familiar to the target market - the "no weirdmobiles" story. That is why Model S still looks like an ICE car, even though inside it has some really unique benefits. So in that sense, market expectations for a car like Model 3 probably play some role.
Model 3 has to be familiar enough. Do the customers they have in mind expect FWD, AWD or RWD? I'm not sure whom exactly Tesla is targeting, but whomever it is, I am sure they will calculate those expectations into their planning. If the target market expects FWD, it might be useful to offer FWD. While I agree on EV FWD has less benefits than on ICE because weight can be distributed equally and motors can be placed wherever without longitudal axles, the feel of the RWD, especially if there is that above-average power in that motor, is still unfamiliar to many especially in bad conditions. And snow/ice drivers know with an RWD there is no way you can wiggle the pulling wheels for traction or to plow snow - and this is sometimes needed even with studded winter wheels. I speak from experience too and I think RWD remains inferior to FWD in bad conditions, especially in snow.
Of course AWD is even better, but there is a reason many like FWD in non-performance driving. In performance driving, on a track, in knowing hands RWD of course is predictable than FWD and for the track day, RWD might be even more fun than AWD.
Thirdly, Model S is already shopped by people underneath the category. People who normally would be in a market for the 3 Series, have upgraded into the 5 Series/7 Series territory to get the EV experience. Some come from the likes of Prius. Equally, or even more so, I expect Model 3 to be shopped by people who upgrade their car standards to get a great EV. It doesn't seem unlikely to me that many an FWD Toyota driver might consider the Model 3. So in that sense I think the car would do well to "speak" to the average family, too.
I guess my thinking goes like this: If your customer is already a little apprehensive about the EV part, why put an RWD obstacle for them to cross as well, if they are apprehensive about that? Now, studies would have to be made and presented to know how this new/old market actually thinks. I don't claim to know.
Finally, as for Tesla's comments on where Model 3 is positioned, my understanding has been that their thinking is the premium mass-market, but I am interested to hear if someone can dig up some quotes etc. The premium mass-market for sure has plenty of FWD cars too, thanks to the likes of Audi and Volvo, and increasingly from other Germans. It could go either way I guess, if there even is a non-AWD option.