At some point (but not yet), you reach diminishing returns on range and other factors become more important. Think faster charging, more charger availability, lower vehicle cost, size, weight, et al. Future battery (and other) technologies and manufacturing efficiencies will move us there.
IMO, bigger denser batteries, by themselves, don't improve anything but range. And their extra weight can actually reduce performance and distance/Watt.
Based on Wikipedia data, incremental weight is about 20 pounds per KWh. So, going from 100 to 130 KWh would add about 600 pounds. Or be like carrying around a 400 pound election hacker and one of his friends under your car.
ICE vehicles could have larger fuel tanks for more range, but I can't think of any consumer cars that offer optional larger tanks for more range (size, weight and safety issues aside). Mostly they push for improved fuel efficiency and performance...not range.