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Project Highland (Investor impact etc.)
- Thread starter Buckminster
- Start date
I doubt this release is going to lift revenue and profit in the US market. I suspect most buyers would opt for an inventory car that's $3k-$4k cheaper until inventory runs out. None of the configurations available for custom order qualifies for the IRA credit, and custom order price is the same as before the refresh.
Depends on how much they value any of the new features. (Like cooled seats.)
DanCar
Active Member
It isn't a short-term play.
The previous version didn't qualify for the IRA credit.
Releasing the Highland version is probably a critical component of producing the upgraded Performance Model 3 which should have good margins.
IMO the Highland SR/LR versions will sell just well, and perhaps slightly better than the previous versions, in spite of the upgraded features, margins are probably the same or slightly better.
Tesla needed to improve Model 3 to retain market share against improving competition. Outside of the US, that is mainly the BYD Seal which is a pretty good car.
The discounts on inventory will allow Tesla to clear stock of the previous version.
I am not sure what you wanted Tesla to do, they have probably taken the best available option.
Doggydogworld
Active Member
I should have said it doesn't qualify now..
If they had cells for a pack which qualifies for the IRA then they would use that pack. I suspect that is something they will try to fix.
There is no doubt that Highland is a substantial improvement on the previous version.
In that list of 47 changes, it's curious there's no mention of HW4 w/camera changes.
Since HW4 was confirmed for at least the Chinese-produced European cars, I don't
see any reason to suspect it won't be on Fremont-produced cars. Strange not to
mention this major change.
Hadn't Model 3 already moved to HW4 w/camera changes? So, it wasn't a change for the Highland refresh.
It would be more strange to mention it as a change when the prior version already had it.
Just curious when this may have happened. I see from the web that for Model Y,
cars after May 2023 had the change, e.g. from web search:
- Fremont Model Y Builds - VIN F789400 or higher
- Austin Model Y Builds - VIN A130120 or higher
DanCar
Active Member
In Europe, Highland has support for adaptive headlight capabilities, with new 2024.2 release.
