I have no affiliation or reason to defend them but I think that is probably a bit harsh? I would define scalping as buying up something that is is in limited supply (eg concert tickets) and then selling them on at over inflated prices to desperate people that couldn't get the item because they sold out in ten minutes. In this case anyone can order the car, they just have to be patient. For those that lack the patience and must have the latest shiny thing now (or should that be NOW?) they can choose to pay a premium because someone else took the trouble to place an order?