I read that the recent $SNAP results showed less ad revenue and I think the assumption is that GOOGL will be hit too, but I think Google's business and diversity is far wider than SNAP and those folks shorting now ahead of earnings newt week could be in for a shock, at least I hope so...
I happen to be holding 5x 5/20 -p2700's, will use weekly call premiums from selling against Jan 24 c3000 LEAPS to roll them down, $30-$50 each week. Hopefully the SP rises a bit to expire them at some point... I'll be damned if I use existing cash to buy those out - got burned every time doing that, patience is key, Google is one of the most stable and profitable companies out there, no debt, piles of cash and a dominant market position, so I think it's all a game right now. Split coming up too...