I think dropping prices was exactly the right move, even if margins were 1.7% below the 20% mark. Exhibit A - sales of BEVs from TSLA, BYD, and VW in Q1. One of these is not like the other.
I don't know why we need to keep repeating this. TSLA is not valued like VW. Tesla is not valued like a traditional auto company. It is valued like a growth stock. VW PE is 4. TSLA PE is 47.
Just imagine - the GM in Q1 came in at 20%. There would have been a significant beat and the SP would be $50+ higher and we wouldn't be talking about it. Yes, that 130 basis points makes a big difference.
What's interesting to me is that you're both right, and can easily continue to be.
The chart that
@bkp_duke posted has my Tesla hat excited, and represents exactly the dynamic I have expected to play out in the market. It's a dynamic that I expect to continue to play out as Tesla can drop another 500 basis points off the price of the car to keep volumes and volume manufacturing economics going in its favor, and still be profitable. I just expected it to take another quarter to be that readily visible.
Meanwhile competitors can't match this first round of price drops in order to keep their own volumes growing alongside Tesla in the current economic environment, much less compete on EV price if Tesla continues to lower prices. And at some point here, a point I think we're already starting to see, the EV price goes low enough that its no longer the EVs that are losing on price - its ICEv that starts losing on price. Tesla has a LOT of room to use price as a demand driver.
As well as all the trivial stuff they stopped doing over the last year or two. Like test drives for people considering a purchase, or even a look-but-don't-drive showroom display model. Inventory for people with a need-it-now purchase dynamic to get what they want.
Meanwhile my TSLA hat is growing increasingly synced with the Wall Street "OMG-gross-margin-low" short term valuation.
I don't know how long it will take, but the TSLA valuation will sync with the Tesla valuation off and on over time. For short term trading on the scale of days to a couple of weeks that we are mostly doing around here, "eventually" is just a different word for "irrelevant". It's unlikely to happen in the 1 day to 2 weeks that most of us operate in, and might not happen for the 2 year call options many of us are buying.
I don't know how long it will take, but the dynamic represented in that chart is (I predict and expect) going to become increasingly apparent over time. I expect that to be this year, and closer to 3 months than 9 months as monthly and then quarterly units and financials get reported. Maybe as a recession becomes increasingly viewed as either here or inevitable, and thus auto sales to shrink, one company that just keeps growing (profitably) 30-50% yoy will get some bonus points for that.
I personally look to Amazon at a similar revenue size for my sense of a reasonable valuation for this level of growth applied to this scale of business. The problem is that Amazon wasn't growing revenue as fast at a similar revenue size, but at least its semi-comparable.