You are quite wrong there. I meet (both real life and online) a ton of "non-innovators" buying/leasing Leafs on a regular basis.
No contentiousness intended, the purpose is to arrive at the ability to predict stock movements. Leaf is nice, but it is a financial failure on the scale of Nissan.
Early adoption is a positive feedback loop, exactly as we are seeing with Tesla whereby customers become advocates in a manner that is highly influential on additional sales and provides reassurance for the pragmatic mainstream to follow.
Innovators are willing to contribute an additional motive on top of value for money or convenience when buying something. We had early adopters for the Model S, those who were willing to support cause and company by waiting up to 3 years for a car. Now we have early adopters filling the media and word of mouth channels with praise for the vehicle, ownership and in many cases the service experience. This is the kind of thing that gives confidence to someone considering only value for money and convenience that buying a Model S is a sound move. Note that throughout this process there have been two price increases, $2500 on the base model and more recently additional costs for various options. This is good investable business.
The fact that one innovator can persuade another that the Leaf is a green car is not early adoption. In the end Leaf had to be discounted below cost in order for people to accept the value for money proposition on offer. This is a business failure, and it is predictable and consistent with the same model that predicts the observed outcome for Tesla to date, and that gives confidence in forward projection.
This is not a model that requires exceptions to the rules to arrive at an understanding.
No insult intended to any Leaf owner. Carlos Goshn is a very impressive leader. Nevertheless, his trying to manage an ICE / EV business is clearly described in the Innovator's Dilemma as the path to pain. It is not the path to failure, but it is going to hurt.
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I'm guessing profit-taking and pouring it into AAPL on the Icahn news.
Very good call IMO. However APPL will turn into a protracted mire.