In this video (
http://video.cnbc.com/gallery/?video=3000190178) this morning Cramer said something interesting...
"I think people want to back this man [Elon]. I think this man is loved. If you were in our position, you get
10 emails a day saying why Tesla should be a $4 stock. Ok, well memo to all those people who think it's a $4 stock: Go drive a Tesla. You're going to have to pry me out of one the next time. He [Elon] sent one for us to do a test drive. I don't regard myself as a great driver, but when I was behind the wheel I got to tell you... [I was a great driver...]"
Ok, so I think Cramer's probably exaggerating about the $4 stock price in the emails, but it's interesting to note that he's still receiving a ton of emails from TSLA shorts. This is what he's calling the "short TSLA" movement and it continues.
What Cramer is finally catching on to is the qualitative value of TSLA, meaning their product is so crazy good and that gives value to the company (and will support future growth). That's what the bear camp refuses to recognize. The bear camp is looking at TSLA through quantitive lenses, meaning their looking at valuation compared with other companies and current revenue/profit/etc. They don't believe the car is revolutionary (they think other manufacturers can make better EVs when they want). Thus, they think TSLA is vastly overvalued. One person in this quantitive camp is Patrick Archambault from Goldman Sachs. He's their main auto industry analyst. He's bearish on TSLA's stock price because he so quantitive-focused that he's missing out on the qualitative in his analysis of TSLA.
Anyway, my point being is that there's a huge battle going on around TSLA valuation between the bulls and bears. The bulls are qualitative-focused, while the bears are quantitative-focused. This is the reason why there's such dispersion of beliefs. Some people think it's worth 200+, others think it's worth 80. And both sides have good points. However, in the end I think the correct way to view an early-stage high growth company is qualitative. You need to look at how good their product/service is and how significantly better it is (or isn't) compared to its competitors. This is a qualitative exercise and I think it needs to be done by driving the car, driving other luxury cars in comparison, reading/talking with Model S owners and gauging satisfaction levels. However, the quantitative-focused analysts and shorts aren't doing those things.
It reminds me of why Buffett is so darn good as an investor. Prior to him, his mentor Ben Graham was heavily into quantitative analysis, and that guided his investment decisions. What Buffett did was he took the quantitative skills as necessary but he added the qualitative analysis by interviewing management, trying out the products, comparing it to competitors, etc. It's extremely difficult IMO to marry both the qualitative and quantitive. Most people tend to side with one extreme (ie., science vs humanities).
Anyway, the wide range of opinions toward TSLA leads to the wide range of price targets, which is why we ought to probably expect short interest to remain fairly high (above 15mm) for the foreseeable future (ie., next few to several months). With that much short interest and with a large number of pessimistic people out there regarding TSLA valuation, I think we're in for a very volatile next few to several months. In other words, I don't see volatility going away anytime soon.
The only question left is which direction will the volatility trend in over time - down, sideways, or up.
Personally, I think there's way too many qualitative-focused people joining the optimistic long camp (ie., every day people drive the car and buy stock). As the stock rises in price, you'll have more quantitative-focused pessimistic folks join the bear camp as well. This will provide some balance. And you'll likely have big swings in price as some days/weeks the qualitative folks will be winning (ie., car awards, high price targets, etc). And other days/weeks the quantitative bears will be winning (ie., sub-100 price targets, valuation fears, etc).
All in all, I'd expect the trend to be up though as TSLA is just too sexy of a potential megastock for the qualitative folks to stay away. The believers will continue to prop up the stock at major dips and will provide upward pressure over time.
I've got a ton more thoughts on this, but I'll end it here and save it for a later time... maybe... if anybody's curious.