Just read the Kia is coming out with a BEV. Don't know if that is big enough news for it to affect the stock.
If it's big enough news, which way do you reckon the reaction would be?
New entrants means heightened competition, but it also means validation of the market.
Short piece about the KIA Soul EV on Insideevs can be found here: http://insideevs.com/kia-confirms-soul-ev-to-launch-in-us-in-2014/
Small quote from the article: "We’ll present our educated guess by saying that this Soul EV will retail for ~$30,000 and offer a range comparable to the Nissan LEAF"
If this is correct (which seems entirely plausible to me), then KIA will have an EV comparable to first gen. Leaf about the time Nissan is finalizing 2nd Gen. Personally I can't see the KIA entrant affecting TSLA at all.