and, then this also today from the WSJ, as I read it, they are trying to imply Tesla is having to tradeoff pricing (and one could easily think profit margins) to lift "sagging sales."
Subtitle of article,
"Electric-Car Maker Looks to Lift Sagging U.S. Sales Through New Incentives"
first paragraph of article,
"
Tesla Motors Inc. is offering sales incentives on its $71,000 and up Model S electric sedan, promising to lower the lease price of the sedan by 25% and to give buyers 90 days to return a vehicle if they are unhappy with it"
http://online.wsj.com/articles/tesla-unveils-lower-cost-lease-plan-1414427518?tesla=y&mg=reno64-wsj&url=http://online.wsj.com/article/SB12283851581796914843804580240510101449400.html&fpid=2,7,121,122,201,401,641,1009
while I think it's a fair question to ask how the up to 25% reduction in the lease offer was achieved, and whether it leads to lower margins for Tesla, this article seems designed to present conclusions no one knows, and it rather highlights "sagging sales" as a conclusion, only towards the end mentioning that the company's CEO has said otherwise.